In my last post, we looked at the cost advantage moat — how being the lowest-cost provider can protect profits. But there’s a tradeoff. Competing on price often means thinner margins. This week, let’s look at the opposite approach: companies that can charge more  and still keep customers. That’s the power of a brand moat . WHAT IS A BRAND MOAT? HINT: IT’S NOT JUST A FAMOUS COMPANY NAME OR LOGO. You might assume that a company with a brand moat is just one that has an easily